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Minneapolis, December 12, – 2014– Polaris today announced that Polaris RZR will be the title sponsor of the first-annual UTV World Championship, to take place in Laughlin, Nevada, February 19-21. This exciting, new event will feature two world championship UTV races including a Best In The Desert Championship points race, and a short course / motocross style Production UTV Championship race. In addition to the growing prize purses and contingency cash, Polaris RZR will be awarding the winner of both Championship races a brand new Polaris RZR XP1000! More prizes will be announced as the race weekend draws near.

“We are thrilled to have Polaris RZR as our title sponsor. They believe in our vision of bringing all forms of UTV racing together for one epic championship event! Providing new Polaris RZR XP 1000s for the winners of the two pro classes is huge,” stated UTVUnderground.com CEO/Founder Joey “Joey D.” DiGiovanni.

The four-day event format will feature one, full day of racing, contingency and tech in downtown Laughlin, along with demo and enthusiast rides, and a business-to-business UTV industry summit. The UTV World Championship is part of The Best in The Desert (BITD) Off-Road Racing Association series and will be marketed, co-produced and covered for television by motorsports media heavyweights, Mad Media. The format will bring together UTV desert racing, UTV motocross style short-course racing and enthusiast rides, into one massive multi-day event on the edge of the Colorado River. The event will also be a showcase for UTV manufacturers and aftermarket manufacturing companies. Enthusiasts and racers will be able to pre-run the racecourse in stock UTVs during the “Family Fun Poker Run.”

“Polaris RZR is actively shaping the UTV culture and we feel this event will help grow and showcase that culture worldwide,” said Jason DiFuccia, director of Marketing for Polaris Off-Road Vehicles. “We look forward to building this event with all of the partners, sponsors, racers and enthusiasts over the next few years.”

Along with displaying several of their off-road vehicles and accessories including the industry flagship Polaris RZR XP1000 and the revolutionary Polaris ACE, Polaris will be hosting RZR Demo Rides so those attending can test-drive the most thrilling and exciting sport UTV on the market.

For more information go to:

www.utvunderground.com/utv-world-championship

For racer registration go to: 

www.bitd.com/best-in-the-desert-races/utv-world-championship/item/73-gpr-laughlin-ushs-information.html

For booth registration for to: 

shop.utvunderground.com/products/utv-world-championship-booth-space

For sponsorship information: Matt Martelli – Matt@madmedia.com

About UTVUnderground.com

UTVUnderground.com is the world’s fastest growing all-inclusive UTV website, that features content and articles by both enthusiasts and manufacturers alike. In a mere six years, it has become the go-to site for all the latest news and entertainment surrounding the UTV industry. Thousands of monthly visitors from over 100 different countries around the world go to UTVUnderground.com for their daily dose of UTV news and information.

About Polaris
Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered parts, accessories and apparel, Klim branded apparel and ORV accessories under the Kolpin and Cycle Country brands.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.

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