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XP1K3: Behind The Lens

Joshua Martelli co-owner of Mad Media and a partner at UTVUnderground.com, gives us a behind the lens look at XP1K3.

Can-Am Joins Performance Icon Ken Block

Ken Block Gymkhana viral video mogul becomes Can-Am brand ambassador

Kimpex Motorcycle And ATV/UTV Dealer Expo

We had the great pleasure of attending the “Kimpex Motorcycle and ATV/UTV Dealer Expo” which was held at the Hilton Toronto Airport Hotel in Toronto, Canada.


The ARGO EXPO would reveal several new vehicles designed for outdoor enthusiasts and commercial applications alike

RJ Anderson’s “XP1K3” Launches November 3rd

Off-Road racing champion RJ Anderson again piloted the UTVUnderground.com custom built XP1K3 RZR XP Turbo.

UTVUnderground.com to Release RJ Anderson’s “XP1K3” This Fall

UTVUnderground.com today announced that the third installment of the Polaris branded viral film campaign dubbed “XP1K3” is currently in production

Polaris Acquires Hammerhead Off-Road Vehicles Business

Polaris Industries Inc. today announced it has signed an agreement to acquire HH Investment Limited (”Hammerhead off-road”).

Mossy Oak And BRP To Collaborate

BRP and Mossy Oak, outdoor industry leader in modern camouflage design, have concluded a joint marketing agreement to bring the ultimate powersports experience to hunters and outdoor enthusiasts.

The Making Of XP1K2

Joshua Martelli from Mad Media gives us a behind the scenes look into the making of XP1K2.

Pro Armor Acquired By Polaris

MINNEAPOLIS (November 12, 2014) — Polaris Industries Inc. (NYSE: PII) today announced the acquisition of certain assets of LSI Products Inc. and Armor Holdings,...

XP1K2 – Video Now Live!

The most anticipated off-road viral video of 2014, XP1K2 went live today. UTVUnderground.com and motorsports production powerhouse Mad Media hit the launch button this...

Chevrolet Silverado Polaris ACE+ Concept

LAS VEGAS – The Chevrolet Silverado Polaris ACE+ concept shows that while Chevy’s full-size truck was designed for work, it also works hard to...

Rj Anderson’s XP1K2 In Production

In 2013, UTVUnderground launched the first-ever branded viral film campaign for the Side-by-Side (SxS) industry. The campaign was dubbed “XP1K”, and brought together Polaris RZR,...

Inaugural Camp RZR East Was Smashing Success

Minneapolis, Sept 23, 2014-Camp RZR rolled into Brimstone, in Huntsville, Tenn. last weekend and was met with an overwhelmingly positive response with more than...