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Industry News

The latest news surrounding the UTV Industry.

Can-Am Brand Ambassador Ken Block Custom Maverick Showcase

Performance driver and Can-Am ambassador Ken Block, of “Gymkhana” video fame, has lifted the cover off of his modified Can-Am Maverick side-by-side vehicles.
Arctic Cat brand name changed to Textron Off Road

Arctic Cat brand name changed to Textron Off Road

Arctic Cat brand name changed to Textron Off Road for Side-by-Sides and ATVs; Important value opportunity with E-Z-GO vehicles

XP1K4 Drops January 2017

The fourth installment of the Polaris RZR-branded, viral film franchise dubbed XP1K4 is currently in production.

Kimpex Motorcycle And ATV/UTV Dealer Expo

We had the great pleasure of attending the “Kimpex Motorcycle and ATV/UTV Dealer Expo” which was held at the Hilton Toronto Airport Hotel in Toronto, Canada.
Pro Armor

Pro Armor Acquired By Polaris

MINNEAPOLIS (November 12, 2014) — Polaris Industries Inc. (NYSE: PII) today announced the acquisition of certain assets of LSI Products Inc. and Armor Holdings,...

The Making Of XP1K2

Joshua Martelli from Mad Media gives us a behind the scenes look into the making of XP1K2.
GTS Platinum

Polaris Acquires Hammerhead Off-Road Vehicles Business

Polaris Industries Inc. today announced it has signed an agreement to acquire HH Investment Limited (”Hammerhead off-road”).

Can-Am Named ‘Official UTV of ULTRA4 Racing’

This two-year agreement includes the title sponsorship of the UTV portion of the 2017 Can-Am King of the Hammers (KOH) off-road race in California.
Battle BROyale

Battle BROyale featuring the 2017 Can-Am Maverick X3

Battle BROyale a series of unique and engaging content featuring the all-new Can-Am Maverick X3 side-by-side vehicle.
Chevrolet Silverado

Chevrolet Silverado Polaris ACE+ Concept

LAS VEGAS – The Chevrolet Silverado Polaris ACE+ concept shows that while Chevy’s full-size truck was designed for work, it also works hard to...

Rj Anderson’s XP1K2 In Production

In 2013, UTVUnderground launched the first-ever branded viral film campaign for the Side-by-Side (SxS) industry. The campaign was dubbed “XP1K”, and brought together Polaris RZR,...

RJ Anderson’s “XP1K3” Launches November 3rd

Off-Road racing champion RJ Anderson again piloted the UTVUnderground.com custom built XP1K3 RZR XP Turbo.
Can-Am Maverick X3 Concept Art

Can-Am Maverick X3 Early Rendering

Here is an early concept rendering of the new Can-Am flagship super sport side-by-side vehicle, the Maverick X3 Turbo R

Yamaha Continues Support of SEAL-Naval Special Warfare Family Foundation

Yamaha Motor Corp., USA, again provided a new Special Edition (SE) Viking VI Side-by-Side (SxS) vehicle to the SEAL-Naval Special Warfare Family Foundation
Behind The Lens - The Making of XP1K4

Behind The Lens Look At The Making Of XP1K4

Joshua Martelli co-owner of Mad Media and a partner at UTVUnderground.com, gives us a behind the lens look at the making of XP1K4.